To collect information from a wide range of people who have firsthand knowledge about the community
Key Informant Interviews (KIIs) are qualitative in-depth interviews with people who know what is going on in the community. At Spirit, we conduct (KIIs) to collect information from a wide range of people—including community leaders, professionals, or residents—who have firsthand knowledge about the community. These community experts, with their particular knowledge and understanding, can provide us with insight on the nature of problems and give recommendations for solutions.
The following are the techniques we use to conduct key informant interviews:
When do we conduct Key Informant Interviews?
To get information about a pressing issue or problem in the community from a limited number of well-connected and informed community experts.
To understand the motivation and beliefs of community residents on a particular issue.
To get information from people with diverse backgrounds and opinions and be able to ask in-depth and investigative questions.
To discuss sensitive topics, get interviewee’s candid discussion of the topic, or to get the depth of information we need. Individual or small group discussions (two to three people maximum) create a comfortable environment where individuals can have a frank and open in-depth discussion.
• To get more frank or in-depth answers because the focus group dynamic may prohibit participants from explicitly discussing sensitive topics for getting the depth of information we need. Sometimes the group dynamic can prevent some participants from voicing their opinions about sensitive topics.
Stay updated with out last news by choosing your category